Cloud migration is more than a 'lift and shift'; it's a strategic engineering initiative demanding a deep understanding of architecture, network topology, data replication mechanisms, and operational readiness. A successful migration minimizes downtime, optimizes costs by right-sizing resources from day one, and establishes a secure, scalable foundation for future cloud-native development. But the ecosystem of cloud migration companies is vast and complex, spanning hyperscaler-native toolchains, managed service providers (MSPs), and specialized consultancies.
This guide cuts through the noise. We provide a technical breakdown of 7 leading options, focusing on their core migration engines, ideal use cases, and the specific technical problems they solve. You'll learn how to evaluate partners and tools based on their core capabilities—from automated agentless discovery and dependency mapping to handling complex database schema conversions and establishing secure landing zones using Infrastructure as Code (IaC). To make an informed decision when choosing a cloud migration partner, it's essential to understand the different available cloud migration services.
We'll explore the technical trade-offs between first-party tools like AWS MGN (block-level replication) and Azure Migrate (orchestration hub) versus the bespoke engineering offered by consultancy partners found on platforms like Clutch or the AWS Partner Network. Each entry in this list includes direct links and actionable insights to help you assess its fit for your specific technical stack. By the end, you'll have a practical framework to select a partner that aligns with your technical roadmap, whether you're rehosting legacy monoliths on EC2, replatforming to containers on EKS, or undertaking a full cloud-native rewrite using serverless functions and managed databases.
1. Microsoft Azure Migrate
For organizations committed to the Microsoft ecosystem, Azure Migrate serves as the native, first-party hub for orchestrating a move to the Azure cloud. It isn’t a third-party service provider but rather a centralized platform within Azure itself, designed to guide engineering teams through every phase of the migration lifecycle. This makes it an indispensable tool for DevOps engineers and cloud architects planning a targeted migration into an Azure landing zone, providing a unified experience for discovery, assessment, and execution directly within the Azure Portal.

Azure Migrate excels at providing a data-driven foundation for your migration strategy. It offers a comprehensive suite of tools for discovering on-premises assets (VMs, physical servers, SQL instances), mapping application network dependencies, and assessing workload readiness for the cloud. This assessment phase is critical for identifying potential roadblocks (e.g., unsupported OS versions, high I/O dependencies) and generating realistic performance and cost projections. For a deeper dive into the strategic elements of this process, see this guide on how to migrate to the cloud.
Core Capabilities and Use Cases
Azure Migrate is engineered to handle diverse migration scenarios, from simple server rehosting to complex database replatforming. Its primary value lies in its ability to centralize and automate key migration tasks through a unified dashboard.
- Server Migration: Supports agentless and agent-based discovery and migration of VMware VMs, Hyper-V VMs, physical servers, and even VMs from other public clouds like AWS and GCP. It uses the Azure Site Recovery (ASR) replication engine under the hood for robust data transfer and orchestrated failovers.
- Database Migration: Integrates seamlessly with Azure Database Migration Service (DMS) to facilitate online (near-zero downtime) and offline migrations of SQL Server, MySQL, PostgreSQL, and other databases to Azure SQL Managed Instance, Azure SQL DB, or open-source PaaS equivalents. DMS handles schema conversion, data movement, and validation.
- VDI and Web App Migration: Provides specialized tooling for migrating on-premises virtual desktop infrastructure to Azure Virtual Desktop (AVD) and assessing .NET and Java web applications for code changes needed to run on Azure App Service. The App Service Migration Assistant can containerize and deploy applications directly.
Beyond infrastructure, many organizations consider migrating to cloud-based business applications like Microsoft Dynamics 365 for comprehensive CRM and ERP capabilities. Understanding What is Microsoft Dynamics 365 can help frame a broader digital transformation strategy that complements your infrastructure move.
Pricing and Engagement Model
One of the most compelling aspects of Azure Migrate is its cost model. The core platform, including discovery, assessment, and migration orchestration, is free of charge. Costs are only incurred for the Azure services consumed post-migration (e.g., virtual machines, storage, databases) and for the replication infrastructure during the migration. However, some advanced scenarios, particularly those involving third-party ISV tools integrated within the Migrate hub, may carry separate licensing fees.
| Feature Area | Cost | Key Benefit |
|---|---|---|
| Discovery & Assessment | Free | Data-driven planning and TCO analysis without initial investment. |
| Migration Orchestration | Free | Centralized control over server, DB, and app migrations via Azure Portal. |
| Azure Resource Usage | Pay-as-you-go | You only pay for the cloud resources you actually use post-cutover. |
| Partner Tooling | Varies | Access to specialized third-party tools (e.g., Carbonite, RackWare) for complex scenarios. |
Key Insight: The primary strength of Azure Migrate is its deep, native integration with the Azure platform. This makes it one of the most efficient and cost-effective cloud migration companies or toolsets for any organization whose destination is unequivocally Azure. It reduces the learning curve by leveraging the familiar Azure Portal UI and Azure RBAC for security controls.
Pros and Cons
Pros:
- Cost-Effective: No additional charges for the tool itself, only for target Azure resource consumption.
- Unified Experience: All discovery, assessment, and migration activities are managed within a single, centralized Azure hub.
- Comprehensive Tooling: Covers a wide range of workloads from servers and databases to VDI and web apps, integrating multiple Azure services.
- Strong Ecosystem: Backed by extensive Microsoft documentation, support, and a vast network of certified migration partners.
Cons:
- Azure-Centric: Purpose-built for migrations to Azure. It is not suitable for multi-cloud or cloud-to-cloud migrations involving other providers.
- Dependency on Partner Tools: Some highly specific or complex migration scenarios may require purchasing licenses for integrated third-party tools.
Website: https://azure.microsoft.com/en-us/products/azure-migrate/
2. AWS Application Migration Service (AWS MGN)
For organizations standardizing on Amazon Web Services, the AWS Application Migration Service (AWS MGN) is the primary native tool for executing lift-and-shift migrations. It functions as a highly automated rehosting engine, designed to move physical, virtual, or other cloud-based servers to AWS with minimal disruption. Rather than being a third-party consultancy, AWS MGN is an integrated service within the AWS ecosystem, providing engineering leads and SREs with a direct, streamlined path to running workloads on Amazon EC2.

AWS MGN's core strength is its block-level, continuous data replication technology, acquired from CloudEndure. After installing a lightweight agent on source machines, the service keeps an exact, up-to-date copy of the entire server's block devices (OS, system state, applications, and data) in a low-cost staging area within your target AWS account. This architecture is pivotal for minimizing cutover windows to minutes and allows for non-disruptive testing of migrated applications in AWS before making the final switch, significantly de-risking the migration process.
Core Capabilities and Use Cases
AWS MGN is engineered to accelerate large-scale migrations by automating what are often complex, manual processes. Its primary value is in standardizing the rehosting motion, making it predictable and scalable across hundreds or thousands of servers.
- Lift-and-Shift Migration: Its main use case is rehosting servers from any source (VMware vSphere, Microsoft Hyper-V, physical hardware, or other clouds like Azure/GCP) to Amazon EC2 with minimal changes to the application or OS. It automatically converts the source machine's bootloader and injects the necessary AWS drivers during cutover.
- Continuous Data Replication: The service continuously replicates source server disks to your AWS account, ensuring that the target instance is only minutes or seconds behind the source. This enables extremely low Recovery Point Objectives (RPOs) and Recovery Time Objectives (RTOs).
- Non-Disruptive Testing: You can launch test instances in AWS at any time without impacting the source servers. This allows teams to validate application performance, security group rules, and IAM role integrations before scheduling the final production cutover.
- Migration Modernization: While primarily a rehosting tool, it can facilitate minor modernizations during migration via post-launch scripts, such as upgrading the operating system or converting commercial OS licenses to license-included AWS models.
Pricing and Engagement Model
Similar to its Azure counterpart, AWS MGN offers a compelling pricing structure. The service itself is provided at no charge for a 90-day period for each server being migrated. This free period is typically sufficient for completing the migration. During this time, you only pay for the AWS resources provisioned to facilitate the migration, such as low-cost t3.small EC2 instances for the replication server and EBS volumes for staging the replicated data. After 90 days, a small hourly fee per server is applied if migration is not complete.
| Feature Area | Cost | Key Benefit |
|---|---|---|
| Migration Service Usage | Free (for 90 days/server) | Allows for migration planning and execution without software licensing costs. |
| Staging Area Resources | Pay-as-you-go | You only pay for minimal AWS resources used for replication (e.g., t3.small, gp2 EBS). |
| Cutover Target Resources | Pay-as-you-go | Full cost for target EC2 instances and EBS is incurred only after cutover. |
| AWS Support/Partners | Varies | Access to AWS Support and a network of partners for complex migrations. |
Key Insight: AWS MGN excels at speed and simplicity for rehosting. Its block-level replication is highly efficient and minimizes downtime, making it one of the most effective cloud migration companies or tools for organizations prioritizing a rapid, large-scale data center exit into AWS with minimal immediate application changes.
Pros and Cons
Pros:
- Highly Automated: Reduces the manual effort and potential for human error inherent in server migrations.
- Minimal Downtime: Continuous replication enables cutovers that can be completed in minutes via a DNS switch.
- Non-Disruptive Testing: Allows for unlimited testing in an isolated AWS environment before committing to the final cutover.
- Broad Source Support: Works with physical servers, major hypervisors, and other public clouds.
Cons:
- AWS-Centric: Exclusively designed for migrating workloads into AWS. Not suitable for multi-cloud or cloud-to-cloud migrations to other providers.
- Focused on Rehosting: Best for lift-and-shift scenarios. Deeper modernization efforts like refactoring or re-platforming require other AWS services (e.g., AWS DMS for databases, AWS Fargate for containers).
Website: https://aws.amazon.com/application-migration-service/
3. Google Cloud Migration Center
For businesses strategically aligning with Google Cloud Platform (GCP), the Migration Center offers a native, unified hub to plan, execute, and optimize the move. Similar to its competitors' offerings, this is not a third-party consultancy but an integrated suite of tools within the GCP console. It's designed to provide a cohesive experience for engineering teams and IT leadership, streamlining the journey from on-premises data centers or other clouds directly into a GCP environment.

The Migration Center's core strength is its ability to provide prescriptive, data-backed guidance. The platform automates asset discovery, maps intricate application dependencies, and generates rapid Total Cost of Ownership (TCO) estimates by comparing on-prem costs to GCP services. This initial assessment phase is crucial for building a business case and a technical roadmap, helping teams understand the financial and operational impact of their move. A detailed breakdown of how GCP stacks up against its main competitors can be found in this AWS vs Azure vs GCP comparison.
Core Capabilities and Use Cases
Google Cloud Migration Center is architected to support a spectrum of migration strategies, from straightforward rehosting (lift-and-shift) to more involved replatforming and refactoring. Its primary function is to centralize the migration workflow within the GCP ecosystem.
- Asset Discovery and Assessment: Offers agentless discovery tools to catalogue on-premises servers, VMs, and their configurations, providing readiness assessments and cost projections for running them on GCP. It can also assess suitability for modernization paths like Google Kubernetes Engine (GKE).
- Virtual Machine Migration: Includes the free 'Migrate to Virtual Machines' service (formerly Velostrata), a powerful tool for moving VMs from VMware, AWS EC2, and Azure VMs into Google Compute Engine (GCE) with minimal downtime, leveraging unique run-in-cloud and data streaming capabilities.
- Database and Data Warehouse Migration: Provides specialized tooling like the Database Migration Service (DMS) for migrating databases to Cloud SQL or Spanner and, critically, for modernizing data warehouses by moving from Teradata or Oracle to BigQuery using the BigQuery Data Transfer Service.
Pricing and Engagement Model
A significant advantage of the Google Cloud Migration Center is its pricing structure. The platform's core tools for discovery, assessment, and migration planning are provided at no additional cost. Charges are incurred only for the GCP resources consumed after the migration is complete. Google also frequently offers cloud credits and other incentives to offset the costs of large-scale data migrations, making it a financially attractive option.
| Feature Area | Cost | Key Benefit |
|---|---|---|
| Discovery & TCO Report | Free | Build a solid business case with detailed financial projections without any upfront tool investment. |
| Migration Planning | Free | Centralized, prescriptive journey planning within the GCP console. |
| Migrate to VMs Service | Free | Low-cost, efficient rehosting of servers and VMs with minimal downtime. |
| GCP Resource Usage | Pay-as-you-go | Pay only for the compute, storage, and services you use post-migration. |
Key Insight: Google Cloud Migration Center excels for organizations where the strategic destination is GCP, especially those with a heavy focus on data analytics and machine learning. Its native integration with services like BigQuery and Google Compute Engine makes it one of the most effective cloud migration companies or toolsets for a GCP-centric digital transformation.
Pros and Cons
Pros:
- Cost-Friendly: Core migration tools are free, with costs only applying to post-migration resource usage.
- Centralized Workflow: Manages the entire migration lifecycle, from assessment to execution, within a single GCP interface.
- Strong Data Migration Pathways: Excellent, well-documented support for moving data warehouses to BigQuery and databases to managed services.
- Prescriptive Guidance: The platform provides clear, step-by-step plans for various migration scenarios, including TCO analysis.
Cons:
- GCP-Focused: The tooling is purpose-built for migrations into Google Cloud and lacks cross-cloud neutrality.
- Configuration Nuances: Some features require specific IAM roles, permissions, and regional API activations, which can add a layer of setup complexity compared to agent-based tools.
Website: https://cloud.google.com/products/cloud-migration
4. AWS Migration and Modernization Competency Partners (Partner Solutions Finder)
For businesses targeting Amazon Web Services (AWS) as their cloud destination, the AWS Partner Solutions Finder is the definitive starting point for identifying qualified third-party support. Rather than being a single company, it is an AWS-curated directory of consulting partners who have earned the Migration and Modernization Competency. This credential signifies that AWS has vetted these firms for their technical proficiency and proven customer success in complex migration projects, making it an invaluable resource for CTOs and VPs of Engineering aiming to de-risk their vendor selection process.

The platform allows users to find partners who can not only execute a migration but also structure strategic financial incentives through programs like the AWS Migration Acceleration Program (MAP). This program can provide AWS credits to help offset the initial costs of migration, including labor, tooling, and training. The directory provides direct access to partner profiles, case studies, and contact information, enabling a streamlined process for creating a shortlist of potential implementation partners for projects ranging from data center exits to mainframe modernization and containerization.
Core Capabilities and Use Cases
The primary function of the Partner Finder is to connect customers with specialized expertise. Partners with this competency have demonstrated deep experience across the Assess, Mobilize, and Migrate/Modernize phases of a cloud journey.
- Strategic Sourcing: The finder is filterable, allowing you to locate partners by use case (e.g., Windows Server, SAP on AWS), industry (e.g., financial services, healthcare), or headquarters location.
- Specialized Expertise: Highlights partners with specific AWS designations for tasks like mainframe modernization, Microsoft Workloads migration, or data analytics platform builds. This ensures you engage a team with relevant, battle-tested experience.
- Financial and Programmatic Support: Competency partners are proficient in navigating AWS funding programs like MAP, helping clients build a strong business case and secure co-investment from AWS to accelerate their projects.
- Proven Methodologies: These partners typically employ AWS-endorsed frameworks like the Cloud Adoption Framework (CAF) and a phased roadmap approach, ensuring migrations are well-planned and executed with minimal business disruption.
Pricing and Engagement Model
Engagements with AWS Competency Partners are contractual and based on a statement of work (SOW). Pricing is not standardized and will vary significantly based on project scope, complexity, and the partner selected. The model is typically proposal-based, following initial discovery and assessment phases. The key financial benefit is the partner's ability to unlock AWS funding mechanisms.
| Engagement Element | Cost Structure | Key Benefit |
|---|---|---|
| Initial Consultation | Often Free or Low-Cost | Defines project scope and assesses eligibility for AWS programs like MAP. |
| Assessment & Planning | Project-Based Fee | Creates a detailed migration roadmap and total cost of ownership (TCO) analysis. |
| Migration Execution | Project-Based or Retainer | Hands-on implementation, managed by certified AWS professionals. |
| AWS MAP Funding | Credits / Cost Offset | Reduces the direct financial burden of the migration project's professional services costs. |
Key Insight: Using the AWS Partner Solutions Finder is the most reliable way to find cloud migration companies that are not just technically capable but also deeply integrated with the AWS ecosystem. The "Migration Competency" badge acts as a powerful quality signal, significantly lowering the risk of a failed or poorly executed migration.
Pros and Cons
Pros:
- Vetted Capability: The AWS Competency program ensures partners have certified experts and verified customer references, reducing vendor-selection risk.
- Access to Funding: Many partners are experts at structuring MAP engagements, which can provide significant financial incentives and cost offsets from AWS.
- Specialized Skills: Easy to find partners with niche expertise, such as migrating complex SAP environments or modernizing legacy mainframe applications.
- Strategic Roadmapping: Partners help build a comprehensive, phased migration plan aligned with business objectives, not just a technical checklist.
Cons:
- Variable Quality: While all partners are vetted, the level of service and cultural fit can still vary. Due diligence and reference checks are essential.
- Proposal-Based Pricing: Engagement is less transactional, requiring a formal procurement process with custom proposals rather than off-the-shelf pricing.
Website: https://aws.amazon.com/migration/partner-solutions/
5. Azure Marketplace – Migration Consulting Services
While Azure Migrate provides the toolset, the Azure Marketplace for Migration Consulting Services provides the human expertise. It acts as a curated directory where organizations can find, compare, and engage with Microsoft-vetted partners offering packaged migration services. This platform is ideal for IT leaders who need specialized skills or additional manpower to execute their migration, transforming the complex process of vendor selection into a more streamlined, transactional experience. It allows teams to browse fixed-scope offers, from initial assessments to full-scale implementations.

The marketplace demystifies the engagement process by requiring partners to list clear deliverables, timelines, and often, pricing structures for their initial offers. This transparency helps accelerate vendor evaluation, allowing engineering managers to quickly shortlist partners based on specific needs, such as a "2-week TCO and Azure Landing Zone Design" or a "4-week pilot migration for a specific .NET application stack." The platform also prominently displays partner credentials, like Azure specializations and Expert MSP status, providing a layer of quality assurance backed by Microsoft.
Core Capabilities and Use Cases
The Azure Marketplace is designed to connect customers with partners for specific, well-defined migration projects. Its value lies in providing a structured and comparable way to procure expert services.
- Scoped Assessments: Many partners offer free or low-cost initial assessments (e.g., a 1-week discovery workshop) to analyze your on-premises environment and produce a high-level migration roadmap and cost estimate using Azure Migrate data.
- Targeted Migrations: You can find packaged offers for common migration scenarios, such as "Lift-and-Shift of 50 VMs," "SAP on Azure Proof-of-Concept," or "Azure Virtual Desktop (AVD) Quick-Start."
- Specialized Expertise: The platform allows you to filter for partners with deep expertise in specific technologies like .NET application modernization to Azure App Service, SQL Server to Azure SQL migration, or mainframe modernization.
Pricing and Engagement Model
The marketplace features a variety of engagement models, but most are built around packaged offers with transparent initial pricing. While a simple assessment might have a fixed price, larger implementation projects typically result in a custom, private offer after an initial consultation. The listed prices serve as a starting point for budget estimation.
| Offer Type | Common Pricing Model | Key Benefit |
|---|---|---|
| Migration Assessment | Free or Fixed-Price | Low-risk entry point to get expert analysis and a data-driven migration plan. |
| Proof-of-Concept (PoC) | Fixed-Price | Validate migration strategy and Azure services with a limited-scope, hands-on project. |
| Implementation Services | Fixed-Price or Custom Quote | Procure end-to-end migration execution from a vetted partner with a clear SOW. |
| Managed Services | Monthly/Annual Subscription | Secure ongoing management and optimization of your Azure environment post-migration. |
Key Insight: The Azure Marketplace is the fastest path to finding qualified, Microsoft-validated implementation partners. It reduces procurement friction by presenting cloud migration companies and their services in a standardized format, making it easier to perform an apples-to-apples comparison of scope, deliverables, and cost.
Pros and Cons
Pros:
- Vendor Validation: All listed partners are Microsoft-certified, reducing the risk of engaging an unqualified vendor.
- Transparent Scopes: Packaged offers come with clear deliverables and timelines, simplifying the comparison and procurement process.
- Accelerated Procurement: Streamlines finding and engaging partners for specific migration needs without a lengthy RFP process.
- Quick-Start Offers: Many partners provide free assessments or low-cost workshops as an entry point to build trust and demonstrate value.
Cons:
- Azure-Only Focus: The marketplace is exclusively for finding partners to help you migrate to and operate within Azure.
- Custom Quotes Required: The final cost for complex projects almost always requires a custom/private offer beyond the listed package price.
Website: https://azuremarketplace.microsoft.com/en-us/marketplace/consulting-services/category/migration
6. Clutch – Cloud Consulting and SI (US directory)
Unlike a direct service provider or a migration tool, Clutch functions as a B2B research, ratings, and reviews platform. For IT leaders and CTOs, its directory of cloud consulting and systems integrators (SIs) is an invaluable resource for vendor discovery and due diligence. It offers a structured way to identify and vet potential partners by providing verified client reviews, detailed service descriptions, and key business metrics, effectively serving as a curated marketplace for professional services.
Clutch stands out by aggregating qualitative and quantitative data that is often hard to find in one place. Instead of relying on a vendor's self-reported success, you can read in-depth, interview-based reviews from their past clients. This social proof is critical when selecting a partner for a high-stakes initiative like a cloud migration, helping you gauge a firm's technical expertise, project management skills, and overall reliability before making initial contact.
Core Capabilities and Use Cases
Clutch is not a migration tool itself but a platform for finding the right teams to execute your migration strategy. It helps you build a shortlist of qualified cloud migration companies tailored to your specific needs.
- Vendor Discovery and Filtering: Users can filter thousands of US-based firms by service focus (e.g., Cloud Consulting, AWS, Azure, GCP), client budget, industry focus, and location. This allows you to narrow down a long list to a manageable shortlist.
- Due Diligence and Social Proof: The platform’s core value comes from its verified client reviews, which often include project costs, timelines, and candid feedback on the vendor's performance, communication, and technical abilities.
- Portfolio and Case Study Analysis: Most profiles feature a portfolio section where companies showcase their past work, giving you a tangible sense of their capabilities and the types of projects they excel at, from complex data migrations to Kubernetes implementations.
Finding the right partner is a critical step. For a deeper understanding of what to look for, exploring a guide on hiring cloud migration consultants can provide a structured framework for your evaluation process.
Pricing and Engagement Model
Clutch is free for buyers to use for research and discovery. The platform’s revenue comes from the vendors, who can pay for premium profile placements to increase their visibility. Once you identify a potential partner on Clutch, you engage with them directly to negotiate contracts and pricing. The listed hourly rates and minimum project sizes are indicative, providing a baseline for budget discussions.
| Feature Area | Cost | Key Benefit |
|---|---|---|
| Directory Access | Free | Unrestricted access to browse and filter thousands of vendors. |
| Verified Reviews | Free | Read detailed, third-party-verified client feedback at no cost. |
| Vendor Engagement | Varies (Direct) | Negotiate pricing and scope directly with your chosen consultancy. |
| Vendor Listings | Pay-to-play (Sellers) | Vendors pay for visibility, which buyers should keep in mind during research. |
Key Insight: Clutch's primary strength is its ability to de-risk the vendor selection process. By centralizing verified reviews and project details, it empowers buyers to make data-backed decisions, moving beyond marketing materials to see how a company actually performs from a client's perspective.
Pros and Cons
Pros:
- Provides Social Proof: Verified, in-depth client reviews offer authentic insights into a company's performance and client relationships.
- Wide Vendor Selection: Covers a broad spectrum of providers, from boutique specialists to large, national SIs, allowing for tiered RFPs.
- Detailed Filtering: Granular search filters help you quickly narrow down options based on technical needs, budget, and industry.
Cons:
- Pay-to-Play Model: Top-ranking firms may be there due to paid placements, not just merit, so it’s important to research beyond the first page.
- Not a Transactional Platform: You cannot hire or manage projects through Clutch; it is purely a discovery tool that requires direct, offline negotiation.
Website: https://clutch.co/us/it-services/cloud
7. Rackspace Technology – Cloud Migration Services
For enterprises seeking a high-touch, fully managed migration partner, Rackspace Technology offers comprehensive, end-to-end services across all major hyperscalers: AWS, Azure, and Google Cloud. Unlike platform-specific toolsets, Rackspace acts as a strategic partner, managing the entire migration lifecycle from initial assessment and landing zone design to execution and critical Day-2 operations. This model is ideal for IT leaders who need to augment their internal teams with deep multicloud expertise and 24×7 operational support.

Rackspace excels at simplifying complex, large-scale migrations by providing a single point of accountability. They leverage their deep partnerships with the cloud providers, often aligning projects with hyperscaler incentive programs to help offset costs. Their approach combines proven methodologies (like their Foundry for AWS) with specialized tooling and automation, aiming to de-risk the migration process and ensure that the new cloud environment is secure, optimized, and ready for post-migration operational management from day one.
Core Capabilities and Use Cases
Rackspace’s service portfolio is designed for organizations that prefer a managed outcome over a do-it-yourself approach. Their expertise covers the full spectrum of migration needs, supported by a strong operational framework.
- Multicloud Migration: Provides a unified strategy for migrating workloads to AWS, Azure, or GCP, making them a strong choice for companies with a multicloud or hybrid cloud strategy. They can provide unbiased advice on the best-fit cloud for specific workloads.
- Accelerated Migration Programs: Offers fixed-scope solutions like the 'Rapid Migration Offer' for AWS, which bundles assessment, planning, and migration execution into a streamlined package for faster results.
- Managed Operations & FinOps: A key differentiator is their focus on post-migration success. They provide ongoing managed services for infrastructure, security (Managed Security), and cost optimization (FinOps) to ensure long-term ROI and operational stability.
- Data and Application Modernization: Beyond "lift-and-shift," Rackspace assists with modernizing applications to container or serverless architectures and migrating complex databases, including SAP workloads, to cloud-native platforms.
Pricing and Engagement Model
Rackspace operates on a custom engagement model. Pricing is not available off-the-shelf; it is determined after a thorough discovery and assessment phase, culminating in a detailed Statement of Work (SOW). This tailored approach ensures the scope and cost align with specific business objectives and technical requirements. While this means a higher initial investment, it provides cost predictability for the entire project.
| Feature Area | Cost | Key Benefit |
|---|---|---|
| Assessment & Planning | Custom Quote | A detailed, bespoke migration plan tailored to your specific environment and business goals. |
| Migration Execution | SOW-Based | Fixed-project or milestone-based pricing for predictable budgeting and clear deliverables. |
| Managed Services | Monthly Retainer | Ongoing operational support, security, and optimization post-migration with defined SLAs. |
| Incentive Programs | Varies | Can leverage cloud provider funding programs to reduce overall project costs. |
Key Insight: Rackspace Technology stands out among cloud migration companies for its "we do it for you" approach combined with strong Day-2 operational management. Their value is not just in getting you to the cloud, but in running, optimizing, and securing your environment once you are there, backed by their "Fanatical Experience" support promise.
Pros and Cons
Pros:
- Deep Multicloud Expertise: Extensive, certified experience across AWS, Azure, and Google Cloud, providing unbiased recommendations.
- End-to-End Management: Offers a single partner for the entire cloud journey, from strategy and migration to ongoing operations and support.
- Strong Day-2 Operations: Robust 24×7 support, incident response, and managed security are core to many of their offerings.
- Access to Incentives: Helps clients leverage cloud provider funding and migration acceleration programs to optimize costs.
Cons:
- Enterprise-Focused: Their comprehensive model and pricing structure may have higher minimums, making it less suitable for small-scale projects or startups.
- Custom Pricing: The lack of transparent, list-based pricing requires a formal sales engagement and discovery process to get a quote.
Website: https://www.rackspace.com/
Top 7 Cloud Migration Providers Comparison
| Solution | Implementation complexity | Resource requirements | Expected outcomes | Ideal use cases | Key advantages |
|---|---|---|---|---|---|
| Microsoft Azure Migrate | Low–Medium (Azure-centric setup) | Azure subscription; portal access; possible partner add-ons | Discovery, right‑sizing, orchestrated Azure migrations | Teams migrating workloads to Azure | Integrated Azure tooling, cost guidance, orchestrated workflows |
| AWS Application Migration Service (AWS MGN) | Low–Medium (automated replication) | AWS account; replication bandwidth; minimal tooling | Fast lift‑and‑shift with non‑disruptive test cutovers | Rapid rehosts to AWS from on‑prem/other clouds | Continuous replication; standardized automation; minimal downtime |
| Google Cloud Migration Center | Low–Medium (GCP tooling & IAM) | GCP account; IAM roles; tooling activation | TCO estimates, prescriptive plans, VM & BigQuery migrations | GCP‑bound workloads and data/BigQuery migrations | Prescriptive planning, cost tools, BigQuery support |
| AWS Migration & Modernization Competency Partners | Variable (partner‑dependent) | Consulting budget; vendor selection and scoping effort | Vetted partner‑led migration roadmaps and execution | Organizations needing vetted AWS migration partners and MAP alignment | Vetted expertise, access to MAP incentives and case studies |
| Azure Marketplace – Migration Consulting Services | Low–Medium (packaged offers; may need add‑ons) | Budget; procurement; possible custom SOW | Scoped assessments and packaged implementations | Buyers wanting quick vendor comparisons for Azure migrations | Transparent scopes, Azure‑validated partners, quick quotes |
| Clutch – Cloud Consulting and SI (US directory) | Variable (vendor‑dependent) | Time for research and reference checks; negotiation effort | Vendor shortlists with client reviews, rates, and portfolios | Buyers seeking third‑party reviews and US‑based consultancies | Social proof via client reviews and detailed vendor signals |
| Rackspace Technology – Cloud Migration Services | Medium–High (enterprise engagements) | Significant budget; custom SOW; enterprise resources | End‑to‑end multicloud migrations plus Day‑2 managed operations | Large organizations needing multicloud migration and 24×7 support | Deep multicloud experience, hyperscaler partnerships, managed ops |
From Shortlist to Success: Making Your Final Decision
The journey to the cloud is less a single leap and more a series of calculated, strategic steps. We've navigated the landscape from hyperscaler-native tools like AWS MGN and Azure Migrate to partner-led ecosystems and specialized service providers like Rackspace. Your path forward isn't about finding a universally "best" option, but about identifying the optimal partner or toolset that aligns with your specific technical architecture, business objectives, and in-house engineering capabilities. The selection process itself is a critical phase of your migration, setting the foundation for either a seamless transition or a series of costly course corrections.
Recapping the core insights, your decision hinges on a crucial trade-off: automation and speed versus deep customization and strategic guidance. Native tools excel at rapid, large-scale rehosting (lift-and-shift) operations, offering a direct and cost-effective path for moving virtual machines and servers. However, their scope is often limited to the initial move. This is where the true value of specialized cloud migration companies becomes apparent. They don't just move workloads; they architect for the future, tackling the complex challenges of security, governance, and operational readiness that automated tools overlook.
Synthesizing Your Decision: A Technical Framework
To move from your shortlist to a signed contract, you need to transition from a feature comparison to a deep technical and operational alignment check. Your final decision should be driven by a clear-eyed assessment of your internal team's strengths and, more importantly, its limitations.
1. Re-evaluate Your Migration Strategy (Rehost vs. Replatform/Refactor):
- For Rehosting (Lift-and-Shift): If your primary goal is to exit a data center quickly with minimal application changes, the hyperscaler tools (AWS Application Migration Service and Azure Migrate) are your most direct route. They are engineered for velocity and scale. Your primary internal need here is project management and post-migration infrastructure validation, not deep application re-architecture.
- For Replatforming or Refactoring: If your migration involves modernizing applications-such as containerizing workloads with Docker and Kubernetes or moving to serverless functions-a partner is non-negotiable. Look to AWS Migration Competency Partners or specialized firms from the Azure Marketplace. These partners bring battle-tested blueprints for designing landing zones, establishing CI/CD pipelines, and implementing cloud-native security controls that go far beyond a simple VM migration.
2. Assess Your Post-Migration Operational Capacity:
A successful migration is not defined by the day the last server is moved. It's defined by your ability to operate, secure, and optimize the new environment efficiently from Day 2 onward. This is often the most underestimated aspect of the project.
Key Insight: The most significant hidden cost in any cloud migration is the "operational skills gap." You might have the budget to migrate, but do you have the specialized engineering talent to manage a complex, multi-account AWS Organization or a sprawling Azure subscription with hardened security policies?
Consider these questions:
- Do you have in-house expertise in Infrastructure as Code (IaC) using tools like Terraform or Pulumi to manage the new environment?
- Is your team equipped to build and maintain robust observability stacks with tools like Prometheus, Grafana, and OpenTelemetry?
- Can you implement and manage a sophisticated cloud security posture, including identity and access management (IAM), network security groups, and threat detection?
If the answer to any of these is "no" or "not yet," your chosen partner must offer more than just migration services. They need to provide managed services or a clear knowledge-transfer plan to upskill your team.
Your Actionable Next Steps
The time for passive research is over. It's time to engage.
- Initiate Discovery Calls: Select your top two or three candidates based on the framework above. Prepare a technical requirements document, not a generic RFP. Include your target architecture, key applications, compliance constraints (e.g., GDPR, HIPAA), and desired business outcomes.
- Drive Technical Deep Dives: Push past the sales presentation. Insist on speaking with the solution architects or senior engineers who would actually work on your project. Ask them to whiteboard a proposed architecture for one of your core applications.
- Request Reference Architectures: Ask for anonymized case studies or reference architectures from clients with similar technical challenges (e.g., migrating a monolithic Java application to Amazon EKS, or moving a high-traffic e-commerce site to Azure App Service).
- Validate Day-2 Capabilities: Scrutinize their managed services offerings or post-migration support models. How do they handle incident response? What does their cost optimization process look like? This is where you separate the pure-play migration "movers" from the long-term strategic partners.
Ultimately, the right choice among these cloud migration companies is the one that doesn't just execute your plan but elevates it. They should challenge your assumptions, introduce you to new possibilities, and leave your internal team stronger and more capable than they were before. This is the true measure of a successful cloud partnership.
A successful migration is only the beginning. Ensuring your new cloud environment is secure, optimized, and continuously delivering value requires elite engineering talent. OpsMoon provides on-demand access to the top 1% of freelance DevOps, SRE, and Platform Engineers who can manage your post-migration infrastructure, build robust CI/CD pipelines, and implement world-class observability. Visit OpsMoon to see how our vetted experts can bridge your skills gap and maximize your cloud ROI.





































